There are more than 10 million people in the UK who currently aren't using the internet. They come from all walks of life – they might be young or old, from the most bustling city or the tiniest hamlet. Whoever they are, they're missing out on the endless opportunities and benefits of being online, from saving money or finding the perfect job to making new friends and streaming music and video. We believe digital living is every bit as important as the stuff you do in real life, and we want everyone to realise how easy digital living can be, on web and mobile.
Most of us know someone who isn't online, or who uses the internet but isn't getting the most out of it. Think of all the things your mate/colleague/auntie is missing out on!
Some people simply don't understand the difference the internet can make to their lives. Others aren't confident enough about the gadgets to give it a go. This is where we – and you – come in. We want you to encourage the people you know to give the internet a whirl.