EE first to offer superfast 4G roaming for visitors to the UK

17/12/2013

  • EE is the first UK operator to launch inbound 4G roaming for travellers on international networks visiting the UK
  • First agreement with AT&T, with more to launch early next year
  • EE customers set to benefit from 4G speeds when travelling abroad by the first half of next year

16th December, 2013 – EE, the UK’s most advanced digital communications company, today announced the first 4G LTE roaming agreement in the UK, with AT&T. EE is set to launch additional partnerships early next year.

EE is the UK’s biggest and fastest 4G network, and will cover more than 160 towns and cities by Christmas. This makes EE the partner of choice for international operators looking to offer their customers the best voice quality and the fastest and most reliable internet experience when using their mobile devices in the UK.

With average speeds of 24-30Mbps in major cities across the UK, customers on partner networks will be able to fully unlock the potential of their smartphones abroad – allowing them to instantly load maps, search the best activities and restaurants and post updates on their travels to friends and family back home.  

Olaf Swantee, CEO, EE said: “Technology is not just shaping how people book and research holidays; but what they look for when they are choosing a country to visit. From finding their way to local landmarks, to avoiding the Oxford street crowds by shopping on their tablet, tourists are increasingly looking for fast and reliable mobile experiences when they travel abroad.

With the biggest and fastest 4G network in the UK, we can provide our partners’ customers with the best mobile experience to stay connected when they visit the UK.” 

The adoption of 4G LTE around the world is happening much faster than 3G as people rely on fast mobile internet to stay connected on the go.[1] In order to unlock the full potential of 4G roaming, EE is working with our Rest of World partners on innovative new wholesale models to ensure customers have access to the data they need to stay connected abroad.

For more information, please visit ee.co.uk.

- ENDS -

 

For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

 

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.

EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage today reaches more than 60% of the UK population.  EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population. 

EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards. 

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[1] GSMA, Global LTE network forecasts and assumptions, 2013–17, Novembers 2013