EE launches next generation services on world’s fastest network

03/07/2013

  • EE joins world’s network elite with the switch-on of double speed 4G in twelve major UK cities – providing it free for all existing 4GEE customers
  • Exciting new Shared 4GEE Plans to launch on 17th July, providing outstanding value to both consumers and business customers by letting them share their text, voice and data allowances
  • EE reveals UK’s first Pay As You Go 4G Mobile Broadband Plans, and moves into mobile contactless payments with ‘Cash on Tap' in partnership with MasterCard
  • EE set to become the UK’s first broadband provider to offer plug and play Fibre broadband and superfast Wi-Fi speeds with the EE Bright Box 2

EE, the UK’s most advanced digital communications company, today unveiled its next-generation network and a range of new plans and services designed to make it even easier for customers to enjoy EE’s superfast 4G and Fibre broadband.

Following an accelerated roll out, EE will officially switch on double-speed 4G in twelve UK cities on the 4th July. This innovation will see EE’s network reach a theoretical maximum top speed of 150Mbps, and will double the current average speeds to 24-30Mbps, giving the UK a 4G network that’s unequalled in Europe, faster than mobile networks in the US and Japan, and equal to the best in South Korea.

Double speed 4G from EE will provide an even better experience for customers when enjoying HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices. EE will be making double speed 4G available to all existing 4GEE customers, while they remain on their current 4GEE plan.

Olaf Swantee, CEO of EE, said: “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.

“Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.” 

Innovative New EE Services

To meet the growing needs of customers and allow them to realise the potential of 4G and Fibre broadband, EE will launch a pioneering range of new services on 17th July, making it as simple and as easy as possible for people to access EE’s superfast network:

  • The UK’s first Shared 4GEE Plans, allowing customers to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their Shared plan, providing greater convenience and value. 
  • The UK’s first range of Pay As You Go 4GEE Mobile Broadband Plansfor customers who want the convenience of superfast speeds on tablets or laptops without a monthly contract.
  • Cash on Tap, in partnership with MasterCard – a quick, secure and convenient way for customers to make payments via their mobile.
  • EE will also be launching theBright Box 2 wireless router for Fibre broadband customers later this summer. The Bright Box 2 is designed to offer a stronger Wi-Fi signal and less drop-off in speed when a customer moves around, as well as plug and play set up.

 

4GEE Summer Promotion

On 17th July EE will be launching a summer promotion offering double speed 4G and greater data allowances for consumers.

Customers who sign up to a 24 month 4GEE phone plan before 30th September 2013 will receive both double speed 4G and data allowances which are double, triple or even quadruple the size of the standard plans1 for the duration of their contract. Existing customers can take advantage of the bigger data allowances offered during the promotion by upgrading their plan to the next price point.

The promotional offer is available on a range of plans, starting from £26 per month for 500MB, up to 20GB for £51 per month, all with unlimited UK calls and texts. Separate plans for small business customers are also available.

Further information on the new EE services:

Shared 4GEE Plans

EE Shared 4GEE Plans allow customers to connect up to five devices to the one 4GEE plan – whether it’s with friends and family, or for their own tablets and laptops. Customers can add an existing 3G2 or 4G phone to their 4GEE phone plan from just £12 per month on SIM Only (from £22 per month for a new 4G phone), allowing them to receive unlimited minutes and texts on both phones, as well as access to the shared data.

Alternatively customers can add an existing 4G tablet from £5 per month on SIM Only (£26 per month for a new 4G tablet) or an existing 3G2 or Wi-Fi enabled tablet (via a mobile Wi-Fi device) for £11 per month. An example saving for a typical family of four would be £38 a month – over £450 a year3.

Devices added to a Shared 4GEE Plan will also receive great EE benefits, including 2-4-1 cinema tickets with EE Film, Clone Phone Lite4, inclusive content add-ons (music, games or TV5) and Fast Track Service into Customer Services.

Shared 4GEE Plans for corporate, medium and small businesses will also be available.

Pay As You Go 4GEE Mobile Broadband Plans

With EE’s range of Pay As You Go (PAYG) 4GEE Mobile Broadband Plans, customers can choose from a variety of great value data allowances, starting from £15 for a data SIM which comes preloaded with 2GB of mobile data for 30 days, or with the same allowance an Alcatel L800 dongle for £50 or Alcatel Y800 Mobile Wi-Fi for £70. Customers can also top up their data on any PAYG plan from just £3 for 500MB, up to a maximum of £30 for 10GB. 

When a customer’s data allowance runs out, they will be directed to an EE page in their web browser so that they can top up their data through buying a data add-on – preventing any unexpected run-on costs. A range of data add-ons are available so customers can choose how much data they need or how much they want to spend, meaning they are always in control.

Cash on Tap in partnership with MasterCard

EE is also launching its first branded mobile contactless service. Cash on Tap, in partnership with MasterCard, is a quick, secure and convenient way to make payments via compatible 4GEE mobile devices and the downloadable app.

The service will be accepted at over 230,000 outlets nationwide, including McDonald’s and Boots.

EE is giving £10 credit to all eligible customers who use the service. They will receive £5 when they first activate the Cash on Tap app and then another £5 when they add any money from any UK credit or debit card for the first time. The service will be available on the following 4GEE handsets purchased from direct EE retail channels: Samsung Galaxy S4, Sony Xperia SP and Samsung Galaxy S3 LTE, with more devices to be added in the coming months.

Bright Box 2 – Plug and play Fibre, another UK first

EE will launch the next iteration of its award winning Bright Box wireless router later this summer. Designed to complement its superfast Fibre network, the Bright Box 2 features the latest advanced wireless ‘AC Wi-Fi’ technology, offering an even greater wireless range and less drop-off in speed when a customer moves away from the device. ‘AC Wi-Fi’ technology features in many of the latest smartphones and tablets, including the Samsung Galaxy S4, so customers can be assured of the best connection to the superfast network at home as well as when they are out and about.

EE will also be the first broadband provider in the UK to offer plug and play Fibre broadband, as the Bright Box 2 is designed to work without the requirement for an engineer house visit, allowing customers to get online as quickly as possible.

- ENDS -

 

Notes to Editors

Double speed will launch on 4th July in Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield, doubling the current average speeds to 24-30Mbps.

1Size of data increase depends on the plan chosen. See www.ee.co.uk for details

23G devices will have access to the EE’s 3G network, the biggest and fastest in the UK.

3

 

Individual Lines

 

Mrs

Mr

Son

Daughter

Data SIM

Mins

600

900

100

150

N/A

Text

Unlimited

N/A

Data

750MB

1GB

250MB

500MB

2GB

Cost

£37

£36

£22

£40

£15

 

Total data: 4.5GB

Total cost: £150

Shared 4GEE Plan

 

Mrs (Leader)

Mr

Son

Daughter

Data SIM

Mins

Unlimited

N/A

Text

Unlimited

N/A

Data

20GB shared data

Cost

£51

£22

£22

£12

£5

 

Total data: 20GB

Total cost: £112

  • Mrs: 600 minutes, unlimited texts, 750MB of data. 24 month tariff on O2.
  • Mr: 900 minutes, unlimited texts, 1GB of data, 24 month Panther tariff on Orange.
  • Son: 100 minutes, unlimited texts, 250MB of data, 24 month tariff on O2.
  • Daughter: Vodafone PAYG £40 is equal to 150 mins at 25ppm, Text and Web rewards include 500MB of data and unlimited text when topping up £30 in one go.
  • Data SIM: 2GB of data on 18 month contract on Orange as of 4/6/2013.

 

4Clone Phone Lite applies to new 4G phones only.

5 Content add-ons apply to new 4G phones and tablets only. Choice is subject to device compatibility.

Shared 4GEE Plans and Pay As You Go Mobile Broadband Plans are available from 17th July.

EE’s promotional offer will be available to all new and existing 24-month mobile customers from 17th July.

Cash on Tap is issued by PrePay Technologies Limited pursuant to license by MasterCard® International Incorporated. MasterCard and the MasterCard Brand Mark are registered trademarks and PayPass™ and Tap & Go™ are trademarks of MasterCard International Incorporated.

For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to more than 26 million customers. EE is the first company in the UK to provide superfast 4G mobile services alongside fixed-line fibre, and runs the Orange, T-Mobile and EE brands in the UK.

4G from EE is currently available in 85 towns and cities across the country, offering access to the superfast service to more than 55% of the UK population. EE’s 4G network is on track to cover 98% of the population by the end of 2014.

EE’s fibre service is currently available to 50% of the UK population.

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