EE PLOUGHS NEW TECH TERRITORY TO LAUNCH THE WORLD’S ‘SLOWEST FASTEST’ 4G HOTSPOT AT GLASTONBURY

24/06/2013

  • EE modifies Worthy Farm’s own eco-friendly tractor to create unique mobile WiFi hotspot ahead of the 2013 Glastonbury Festival
  • Bespoke 4G WiFi tractor will be trialled on site to demonstrate superfast internet as EE install the first ever 4G network at a UK festival
  • Over the Glastonbury weekend, @EE on Twitter will be announcing the tractor’s location so festival goers will be able to track it down and sample superfast 4G internet speeds

EE today announced that it has modified one of Worthy Farm’s very own eco-friendly New Holland tractors with the latest in superfast mobile technology to create the world’s ‘slowest fastest’ 4G hotspot.  The bespoke 4G tractor has been created to showcase the innovative ways in which EE is bringing 4G to UK Smartphone users and will offer Glastonbury goers a chance to try 4G for themselves for free as part of EE’s partnership with the Festival.

EE, the official communications and technology partner of Glastonbury, is installing a 4G network on site – making the 2013 event the first ever 4G-enabled festival in the UK – and it is this technology which will power the slow-moving vehicle’s super-speedy WiFi.

The tractor, which is put to work on the Eavis’ Worthy Farm year round, is part of a fleet of farm vehicles that roam the site throughout the Festival to help to keep things running smoothly.  The tractor is powered using eco-friendly bio-diesel fuel in keeping with the Festival’s green ethos and can be recognised over the weekend by its bright aqua and yellow coloured livery.

Inside the tractor’s cab, EE has installed specialist network equipment which provides a mobile WiFi hotspot for those up to 10m behind the vehicle.  Smartphone users at Glastonbury will be offered the chance to logon and try the free 4G WiFi for themselves, allowing them to Tweet, Facebook, browse the web or check out the latest festival news at superfast speeds, regardless of which mobile network they are with.  Over the festival weekend @EE will be tweeting the tractor’s location so revellers can seek it out.

Spencer McHugh, Brand Director at EE commented: “We couldn’t be more excited about this year’s Glastonbury where we will be installing the first ever superfast 4G network at a UK festival to help those on site stay connected. Our 4G Tractor demonstrates the innovative approach we’re taking to bring the fastest mobile internet speeds to the UK in a uniquely Glastonbury way and uses similar technology to our fleet of 4G cabs trialled earlier this year.  We hope festival goers enjoy logging on to the EE-pimped eco-tractor if they see it over the weekend.”

 For more information on EE’s partnership with the Glastonbury Festival, please visit ee.co.uk/Glastonbury.

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Notes to editors

For more information, please contact:

Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 07969 573 313

Maria Panayi / maria.panayi@mcsaatchi.com / 07817 848 691

Samantha Harris / samantha.harris@mcsaatchi.com / 07896 530007

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to more than 26 million customers. EE is the first company in the UK to provide superfast 4G mobile services alongside fixed-line fibre, and runs the Orange, T-Mobile and EE brands in the UK.

4G from EE is currently available in 74 towns and cities across the country offering access to the superfast service to more than 50% of the population. EE’s 4G network is also on track to cover more than 70% of the population by the end of 2013 and 98% by the end of 2014. EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

EE’s fibre service is currently available to 50% of the UK households and businesses.

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